Question:
Discuss about the Business Model Innovation in Economy.
Tourism is a vibrant and competitive business which demands and needs the capability to adapt to regularly to customers diverse and new desires. The two elements namely direct and indirect play an important role in tourism industry. Direct elements include those areas of industry which are in direct contact with travellers Sales, lodging, conveyance, activities, attractions, and auxiliary services. Indirect components of the Tourism Industry are frequently called support divisions. Those parts of the tourism business which may not come into coordinate contact with travellers, but rather without whatever is left of the business couldn’t work. They incorporate foundation, roads, aerodromes, public services, community, public lavatories, symbols, industrial, construction Industry, power, water supply, sewerage and pollutants transfer.
Airbnb was founded in August 2008 in San Francisco, California. Airbnb is confidential group commercial centre for individuals to list, find, and reserve incomparable services all over the world; it can be through the web or through a cell phone or tablet (Ryan, 2016). Regardless of a loft for a night, a hall for seven days, or an estate for 30days, Airbnb interfaces persons to one of a kind tourism meeting, at all value point in more than 65 thousand urban zones and 191 nations. Airbnb is the demanding route for individuals to adapt their supplementary space and grandstand it to a crowd of individuals of millions.
The geographic market division is finished considering the elements, for instance, visitors’ place of the starting point. This factor is vital as the travellers had with better places are raised with various cultures and are shown diverse abilities of conduct. It is an essential kind of division for Airbnb.
This division is completed by considering the visitor’s gender, age, status, ethnicity, occupation, religion, wage, instruction, and relatives (Zervas, Proserpio & Byers, 2014). This is also important forAirbnb to consider its customer choices and demand.
The individuals in this division is considered by tourist agent after checking concentration of the tourists. They accumulate data about the travellers’ advantages, states of mind, their method for living, sentiments, and general identity (Guttentag, 2015).
In defining the price of Airbnb products, it should consider various operating cost distribution cost and margin.
Variable cost: These are the cost for Airbnb which vary directly with the output. This cost also increases at a fixed rate relative to cost and labour. For instance: wages, gas, electricity charges, cleaning expenses, bank fee and much more (Forgacs & Dimanche, 2016).
Fixed cost: These costs are not dependent on output. These remain constant regardless of the level of revenue. This includes mainly rent, buildings, machinery and much more possessed by Airbnb.
Profit margin: It is significant to evaluate what other competitors of Airbnb are proposing and then determining which products and services of Airbnb can offer a higher profit margin.
Distribution network cost: The distribution network comprises of travel representatives, national and abroad retailers and inbound tourism operators (ITOs). Airbnb distribution network assists all distribution networks in providing services and raising profile to consumers.
City host listing: The City Hosts beta is Airbnb for days out, permitting travellers to get a fresh feel for some hours in their destination city by doing their hobby exercises like running, fishing and many more (Osterwalder, et al., 2014).
In relation to popularity, the rivalry (winning a vacation in the floating house) brought 73,500 people to the Airbnb site; more than 20000 of them were fresh to Airbnb.
Neighbourhood guides: There are 23 neighborhood guides curated via Airbnb, for the biggest conurbations where Airbnb has multiplied. All are extensive. There is much to adore about these aides, with Airbnb’s indomitable manner of speaking ringing all through. Airbnb should explore out more to this are in order to success in future.
2016 has seen Airbnb additionally build up its image recommendation, established in travel, groups, individuals, and encounters. The Live their campaign can aggregate this up splendidly, standing out the Airbnb encounter from more customary, more inauthentic travel.
Design of App: The application was overhauled for the Live There battle dispatch. It now offers a more customized understanding, with Airbnb enhancing its coordinating calculations to give clients the correct data and postings. However, it can become a straightforward plan which will attract the most of the travellers (Minghetti & Buhalis, 2010).
Social media has turned into a close necessity for most buyer challenging organizations like Airbnb. Facebook, Twitter, Instagram and numerous different stages are turning into a bigger and bigger piece of our everyday lives. Cooperating with potential explorers in these spots by Airbnb is a powerful approach to assemble a noticeable brand and create goodwill. Making a group of these web-based social networking stages can be genuinely reasonable yet at the same time give a gathering of supporters that will see customary informing from the page. Producing matter to keep profiles dynamic is commonly the most time-consuming work of social media, however in the event that there is as of now unique services and products being created for the site, it can be effectively reformatted for web-based social networking.
Website: Clearly, the plan and appearance of a site are essential elements. Visual components of the site should coordinate that of the Airbnb brand and prompt a positive ordeal for focused clients (Planing, 2015). Substance and web page highlights are the other portion of the advertisement. Site guests will probably be hoping to discover certain data about the goal and what they can hope to see there while going by. They may likewise be searching for approaches to book housing or stimulation while they are going to. A major piece of tourism business through Airbnb is getting “heads in beds,” which implies inspiring guests to remain in lodgings and visit eateries that are a piece of the tourism association. Regardless of whether it’s reserving a room or reserving a spot for a movement, the site should make these sorts of highlights and substance simple to discover and utilize.
Social content: The objective of a digital presence is to be a one-stop asset for individuals inspired by venturing out to the territory. Hooking potential voyagers with attractions and exercises was the initial step taken by Airbnb. In any case, those endeavours are trailed by furnishing them with the suitable data to design a total excursion (Hung, Shang & Wang, 2010). Making enlightening and connecting with unique substance is the best approach to fulfill this and adopted by Airbnb. Blog entries, recordings, info-graphics, and different perceptions are for the most part cases of the unique substance that can be utilized to make assets for guests which are practiced by Airbnb.
Blog: In the tourism business, blogging is one of the significant tricks which enable to tell a travellers story to another traveller (Song, et al., 2012). This helps Airbnb to engage customers as well in brand and advertising. Blogs are the necessary vehicle acting as the mediator between customers and company.
Email marketing: Extraordinary email advertising efforts don’t simply happen. It requires a ton of technique, arranging and testing to think of simply the correct blend that works for Airbnb Company. Furthermore, it requires an email methodology to help it. Having set up an email advertising procedure won’t just enable the company to send offers on time, yet will likewise enable Airbnb to adjust their substance to the correct gathering of people and show signs of improvement which comes because of your email campaigns (Peppers & Rogers, 2016).
Google display advertising: Sometimes companies fail to recall that apart from high standing in Google SERPs, the public still needs to be visually motivated for a superior click-through frequency (Kirá?ová & Pavlí?eka, 2015). Airbnb selected to participate in Google display advertising with poster and banner ad campaigns comprising of pictures from real housing offered to customers during their stays. This permitted Airbnb to appeal worldwide traffic and growth their programmes intensely.
Craigslist: Airbnb acknowledged they expected to coordinate with two computerized marketing giants to get enough clients (Lehr, 2015). Clearly, Google is the place to be for any web-based business site, yet Craig’s List can be utilized for get-away rentals, particularly for a shared business. This vital move enabled Airbnb to get the hosts and customers important to give them a decent head begin in their market. Since individuals were at that point utilizing Craig’s List to post advertisements for here and now lodging, Airbnb chose to give individuals a chance to have the chance to share their Airbnb posts on Craig’s List too, driving more movement to both the client’s posting and its website.
Influencers are individuals which has developed a relationship or following around their own online brand. For instance, think bloggers, YouTube bloggers, Instagram live story and many more. Numerous influencers are having the large followings and an extremely engaged viewer (Rauch, 2014). They have been making content for a particular specialty for quite a while and their gathering of people is constantly cheerful and even anxious to see more from them. This can help Airbnb to influence all its travellers more and give them more facilities and offers for following the Airbnb.
Travels and tourism related business idea that Airbnb can consider for expanding its business is luggage delivery services. Luggage delivery business is tied in with helping explorers to maintain a strategic distance from the hassles of possessions roundabout holding up and security checks. Indeed baggage conveyance administrations go the additional mile to give gear to their clients. All the client need to do is simply to pack their voyaging garments and all other things that they are carrying with the baggage. Airbnb as the baggage Delivery Company can take and store the gear for their sake (Clemons, Nunes & Reilly, 2010). They likewise help in encoding the contents online with the goal that the proprietor can refresh its content against another trip. Baggage conveyance benefit is where a tourist luggage or sports is geared from travellers and conveyed to lodging, resort or some other physical address. Gear remittances are diminishing and abundance baggage expenses expanding. A few voyagers can’t physically deal with their gear, specifically some senior explorers and explorers with incapacities. Thus Airbnb can grab this opportunity and can expand its business operations in luggage delivery.
A common email address like [email protected] for all the queries and support should be changed to multiple addresses. As this is causing customer great chaos to get support on time. Distributing email address or creating email support of agents can help Airbnb to sort these queries and create faster support to customers and travellers (Mody, Suess & Dogru, 2017).
Issuing temporary funds: When a client requests their cash back, similar to Visa organizations do. Regardless of how you turn it, Airbnb is basically an agent benefitting off of exchanges amongst host and visitor, much the same as a Mastercard organization goes about as the mediator between a vendor and client for an exchange. Temporary discounts, pending a question examination following the model of Visa organizations gives clients some bit of brain (Tsai & Chen, 2011). It’s the slightest Airbnb can do as an organization when taking a cut of each transaction.
Conclusion:
From the above report it has been analysed that as Airbnb is performing very good in tourism industry. It is providing its travellers very convenient and low fares for its services and packages. It considers various pricing factors for deciding prices for its services. It is having various customer segments as well where its current business operation is running successfully. Airbnb is adopting various marketing strategies to attract customers and travellers. It can adopt various new strategies as well to enhance its market image amongst the mind of customers. The Airbnb can improve over its some of the area where it is weakening due to its policies. It can expand to some new business operation as well to increase its business to new market.
References
Clemons, E. K., Nunes, P. F., & Reilly, M. (2010). Six Strategies for Successful Niche Marketing. The Wall Street Journal.
Forgacs, G., & Dimanche, F. (2016). Revenue challenges for hotels in the sharing economy: facing the Airbnb menace. Journal of Revenue and Pricing Management, 15(6), 509-515.
Guttentag, D. (2015). Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current issues in Tourism, 18(12), 1192-1217.
Hung, W. T., Shang, J. K., & Wang, F. C. (2010). Pricing determinants in the hotel industry: Quantile regression analysis. International Journal of Hospitality Management, 29(3), 378-384.
Kirá?ová, A., & Pavlí?eka, A. (2015). Development of social media strategies in tourism destination. Procedia-Social and Behavioral Sciences, 175, 358-366.
Lehr, D. D. (2015). An analysis of the changing competitive landscape in the hotel industry regarding Airbnb.
Minghetti, V., & Buhalis, D. (2010). Digital divide in tourism. Journal of Travel Research, 49(3), 267-281.
Mody, M., Suess, C., & Dogru, T. (2017). Comparing apples and oranges? Examining the impacts of Airbnb on hotel performance in Boston.
Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons.
Peppers, D., & Rogers, M. (2016). Managing Customer Experience and Relationships: A Strategic Framework. John Wiley & Sons.
Planing, P. (2015). Business model innovation in a circular economy reasons for non-acceptance of circular business models. Open journal of business model innovation, 1, 11.
Rauch, R. (2014). Top 10 Hospitality Industry Trends in 2015. Hotel, Travel & Hospitality.
Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.
Song, H., Dwyer, L., Li, G., & Cao, Z. (2012). Tourism economics research: A review and assessment. Annals of Tourism Research, 39(3), 1653-1682.
Tsai, C. H., & Chen, C. W. (2011). The establishment of a rapid natural disaster risk assessment model for the tourism industry. Tourism Management, 32(1), 158-171.
Zervas, G., Proserpio, D., & Byers, J. W. (2014). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download