Discuss about the Type Of Change Management.
The main purpose of this assignment is to analyze the type of change management which has taken place in an organization. The organization which has been taken for this assignment is Apple Inc. The first thing which is to be cleared in order to proceed with the report is the concept of organization change. An organizational change refers to transformation of the business structure in order to improve the business structure, profits or build up the business from the scratch (Hayes 2014). In other words, the term change may be defined as a state of new thing in place of old structure of the business. The term organizational changes itself makes it clear that it refers to the changes in organizational activities of the business. However, it is not as same as operational change but has much wider scope than operational change as the business it covers all changes in personnel, logistics and operational activities of the business (Doppelt 2017). Furthermore, can be said to be a transition of the state of business from the current state to a better future state. In order to further discuss the idea, organizational change can also be related to innovation as in some cases organizational changes means to incorporate new technologies in place of old ones, building up the business from scratch (Ashkenas 2013). The changes which are made by the management may be favorable or unfavorable which will be known in a future date. In order for a change to be successful, the organizational changes need to addresses the following criteria:
In order to change to be effective and accepted the above mention criteria must be fulfilled. The changes in business should be such that the business should benefit from the change.
The company which has been selected for this assignment is the famous Apple Inc. The company is known for its innovational changes and the quality of the products which the company has to offer which are Iphones, tablets and Mac book. The crisis which Apple was facing was due the increased amount of competition that the company faced from its rival Microsoft and the company was almost considered to be extinct. In 1997, the leadership of Apple again came into the hands of Steve Jobs who became the interim CEO of the company and thus started the organizational changes which made apple the tech giants as it seen in present times.
The changes which were made by the management of Apple Inc resulted in the place where the company is at present. Apple follows innovative approach for its products and has managed to introduce new concepts and technologies for further improvement of the product and has successfully adopted management change.
As per Burnes, the changes which takes place in the business are of complex nature and the same needs to be effectively managed in order to gain advantage from such a change. Burnes suggest that the changes which takes place in the business needs to be appropriate even if the approach to such changes may be vary from planned to emergent styles of changes (Hornstein 2015). As per Burnes, Change is a constant part of the life of an organization which is present both at its strategic level and operational level (Vora 2013). Therefore, when the management wants to implement changes in the business, it should be kept in mind as to where the management wants to reach in terms of future goals and what kinds of changes are necessary for the company to reach such a goal. Moreover, research shows that the purpose of change management is to ensure that the risks associated with the projects are mitigated which includes costs and also increase the performance of the business. The theory is useful when considering changes in a business which can a public-sector business or private sector business (Contrafatto and Burns 2013). The basic advantage of using the theory is to understand how it leads to effective implementation of the change management which can lead to better performance of the business. it is also to be recognized that changes in a business also have negative impacts on the business (Samuel 2013).
The organizational changes which takes place in the business depends on the three dimensions which are origin, results and process of change. The origin of change refers to ways in which changes appear to the business. This includes both intentional changes and unintentional changes which takes place in an organization (Kuipers et al. 2014). On the other hand, results of changes depend on the origin of changes which takes place in the business. The process of changes refers to the structure and processes which can affect the business. It is also to be understood that the changes can not only be in the management processes but also in the organizational structure which makes up the management of the company. In many cases changes result in change in the personnel of the business and also in the top-level management of the company.
Most of the organizational changes which takes place in a business are mostly planned and intentional changes which are brought by the management to improve the business process of the company (Sharif and Scandura 2014). Then there is a case where organizational changes are easily noticeable as they take place in a systematic manner and significantly smaller space than social changes. In addition to this, changes which take place at this level are smaller and are of short span (Benn, Edwards and Williams 2014). In case of an organizational changes the role of leading such a change is very crucial as it frames the impact which such change will bring upon the organization (Cameron and Green 2015). In times many theories have been framed which is related to organization changes.
In the case of Apple Inc, the company has effectively managed change in order to improve the business structure of the company (Apple 2018). It is also noticed that the business has always taken steps to incorporate technological changes in its products and the change has been slow but efficient. When Steve Jobs gained control of Apple Inc he made changes in the organizational structure of the company and ensured that the company’s focused on innovative approach and creative thinking and he was wanted excellence to be delivered from the staff of the company (Apple 2018). In the case of Apple Inc, large number of organizational changes were notice as Steve Jobs came to power as the CEO of the company. The new management of the company ensured that the focus of the company was on innovative and creative approach in order to improve the products of the company. The new Iphone model was introduce during this period and Mac computers were introduced which lead to the overall development of the company and gave the business a new life force. In order to achieve such results Steve Jobs had to make certain organizational structure changes such sacking of the old directors of the business for gaining control over the business, encouraging innovative approach among the new technical workers and setting up research and development departments for the innovation process to initiate (Apple 2018). As per an article which was released in LA times, the market valuation of the Apple Inc has grown from $ 5 Billion to about $ 351 billion as per present times (Apple 2018). This can be regarded as one of the greatest turnarounds in the business due to change management which was brought about by Steve Jobs (Apple 2018).
As per Burnes model different types of change management are to be identified and analyzed. As per the change management model which was suggested by Burnes are explained below:
Thus, from the above discussions it is clear that the businesses are affected by changes even though such changes might be meet with restrictions as general employee consider such changes as threats. In the case of Apple Inc, it can be said that the business has witnessed large changes in the business structure since the return of the founder of the company Steve Jobs in 1997 (Apple 2018). The company moved from the computers which were offered by the business into thinking radically and reinventing the brand of apple. As per the discussion above of Burnes model, it can be said Apple company followed the bold stroke which involved the company to develop rapidly in the face of competition which was provided by Microsoft business. The company put their faith in creative approach and innovation which resulted in the company entering the smart phone market and revolutionize the entire market with its IOS software and range of Iphones. And the company also started to acquire market in the computer business with the introduction of Mac book. Steve Jobs also made changes in the board of directors of the company as he was appointed interim CEO of the company and removed certain members from the board permanently. He recruited new employee and inventors who could share his vision and take the company to the position in which the company is in present times (Apple 2018). By the end of the five years period since Steve Jobs became CEO, the company was revived and was earning good amount of profits and also developing new tech and software. It was soon the company which was on its way6 to be winded up became software and tech giants in US (Apple 2018).
In addition to this, after the initial success of the management change, the management began engaged in planned changes to be brought to the products and business of the company. Therefore, it is the mixture of the two types of changes which has brought Apple Inc strongly in the market. Thus, from the above analysis it is clear that in order to control and make use of the management change an appropriate form of leadership is required and right vision is also required (Clarke 2013). The case analysis of Apple Inc proves the fact that changes in a business can be good for the business if proper strategies and policy implementation is followed by the business.
Conclusion
Thus, from the above analysis of Burnes theory which is change management conducted on Apple Inc makes it clear that the major changes which was brought about in the management and structure of the company was a mixture of the type Bold Stroke and Planned Changes. The company survived due to making such changes in the management structure and shifting the focus from competitors to creative and innovative approach for effective results. The company was rewarded with high turnover and market valuation as the necessary changes proved to be effective. The credit can also be given to the exceptional leadership style of Steve Jobs and this also shows the importance of effective leadership in the company’s overall development. In addition to this, from the analysis of the theory of Burnes, it also becomes clear that there are four major types of management changes which are emerging changes, planned changes, bold stroke and kaizen. Thus, from the above analysis it is clear that some changes if effectively managed are able to provide the business with the opportunity to develop. Change is a constant part of the life of an organization which is present both at its strategic level and operational level and therefore the business needs to accept such changes and manage properly the same.
References
Alvesson, M. and Sveningsson, S., 2015. Changing organizational culture: Cultural change work in progress. Routledge.
Apple (US). (2018). Apple (US). [online] Available at: https://www.apple.com/in/ [Accessed 18 Apr. 2018].
Ashkenas, R., 2013. Change management needs to change. Harvard Business Review, 16(April).
Becker, J., Kugeler, M. and Rosemann, M. eds., 2013. Process management: a guide for the design of business processes. Springer Science & Business Media.
Benn, S., Edwards, M. and Williams, T., 2014. Organizational change for corporate sustainability. Routledge.
Burns, D., 2014. Systemic action research: Changing system dynamics to support sustainable change. Action Research, 12(1), pp.3-18.
Cameron, E. and Green, M., 2015. Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers.
Clarke, N., 2013. Model of complexity leadership development. Human Resource Development International, 16(2), pp.135-150.
Contrafatto, M. and Burns, J., 2013. Social and environmental accounting, organisational change and management accounting: A processual view. Management Accounting Research, 24(4), pp.349-365.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for business, government and civil society. Routledge.
Glover, W.J., Farris, J.A. and Van Aken, E.M., 2014. Kaizen events: Assessing the existing literature and convergence of practices. Engineering Management Journal, 26(1), pp.39-61.
Hayes, J., 2014. The theory and practice of change management. Palgrave Macmillan.
Hechanova, R.M. and Cementina-Olpoc, R., 2013. Transformational leadership, change management, and commitment to change: A comparison of academic and business organizations. The Asia-Pacific Education Researcher, 22(1), pp.11-19.
Hornstein, H.A., 2015. The integration of project management and organizational change management is now a necessity. International Journal of Project Management, 33(2), pp.291-298.
Kuipers, B.S., Higgs, M., Kickert, W., Tummers, L., Grandia, J. and Van der Voet, J., 2014. The management of change in public organizations: A literature review. Public administration, 92(1), pp.1-20.
Lovins, A., 2013. Reinventing fire: Bold business solutions for the new energy era. Chelsea Green Publishing.
Mano, Y., Akoten, J., Yoshino, Y. and Sonobe, T., 2014. Teaching KAIZEN to small business owners: An experiment in a metalworking cluster in Nairobi. Journal of the Japanese and International Economies, 33, pp.25-42.
Samuel, K., 2013. The effects of change management in an organisation: A case study of National University of Rwanda (Nur). Wyno Journal of Management & Business Studies, 1(1), pp.1-18.
Sharif, M.M. and Scandura, T.A., 2014. Do perceptions of ethical conduct matter during organizational change? Ethical leadership and employee involvement. Journal of Business Ethics, 124(2), pp.185-196.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download
