Wedding Photography Along The East African Coast: Job Description, Business Plans And Goals

Job description of Wedding Photographer

Discuss about the Wedding Photography Along The East African Coast.

The main duties and responsibilities of the wedding photographer includes the following:

Selecting and assembling proper kind of equipment along with choosing settings and the props that are based on the wishes of the clients and the theme of the photo shoot

Determination of the desired images along with compositions to achieve the desired results

Resize, retouch and enhance the images as required using the different photography software

The wedding photographer needs to take different types of photographs during and after the wedding festivities. The wedding photographers are responsible for composing the different photo shoots and composing the shoots artistically along with processing of different images.

TLC is the name of the business of wedding photography and the business plan of the TLC wedding photography organization includes the handling the different occasions photography along with handling other kind of commercial photo shoots as well. The main goals of the TLC wedding photography include the following:

Service to the needs of the different clients in a prompt manner and serve them effectively

Maintain the excellent kind of relationship with the clients along with vendors that include hair salons, bridal shops and florists

Lastly, maintain professional image all the time as this will help in gaining success in the market

The policies and procedures that has to be maintained by the wedding photographer includes the following:

Deposit – A non-refundable booking deposit of more than $450 is required when the event is scheduled. This will be non-refundable deposit even if the event is cancelled for the reasons best known to client

Damage Deposit- There will be damage deposits and overtime deposits as well that is required to be done in the final payments.

No selling of photographs- There will be no such sell of the different photographs without the permission of the owner as this can be against the norms and the owner can file a case against the same as well. There are copyrights and patents of the organization and this cannot be used by the others in the market.

Team Goals

The main goal of the company is to gain the maximum productivity by providing premium quality services to the customers.

Secondly, the wedding photographer needs to create a simple pricing structure and lay it in clean one-page pdf as this will help the entire company in handling the requirements of the clients.

Business Plans of Organization and Goals, Policies and Procedures

Thirdly, setting up website hosting program as this will assist them in setting up quality connection with the different clients in the market and gain competitive advantage

Lastly, TLC wedding photography company has to get business assurance as this will create their own copyright and trademark that can help them in symbolising their company along with the quality.

The first personal goal is to create life/work balance as this will create proper balance between the professional and personal life. I can attend piano lessons as this will help me in seeking skills.

Secondly, attending more workshops along with conferences as this will give more confidence to perform the job efficiently

Lastly, driving license is the mandatory requirement as this will help me in travelling to long distances along with analysis of the different kind of other job-related travels and activities.

The development of effective key performance indicators is key to reaching sustainability especially in start-up businesses.  TLC will have to identify key indicators that will reflect upon the success of the success. The organization will operate on the online platform as it is the most convenient platform and can attract more consumers in the market.  The key performance indicators are as follows:

• Audience: The feedback from the consumers are essential for understanding the success and quality of the products offered by the organization. The uniqueness of the consumers and their requirements, the repeat purchasing made by them, visibility and relevancy of the content.
• Traffic sources: The traffic sources will indicate the frequency of visit of the consumers. There will be increase in traffic if the consumers find the website relevant.  The increase in consumer traffic of the website means that there will be increase in business.
• Page tracking: The average duration of a session and the bounce rate will determine whether the engagement of the consumers on the website have increased or not.
• Conversion rate: This will identify the number of consumers are closing deals with the company based on the website. This is a key indicator of the return on investment of the company.  This will define the effectiveness, usability, design and pricing of the website. Therefore, the conversion rate is the indicator of the business that the organization can acquire with their strategies.
• Cost per acquisition:  It is crucial to identify the cost of acquiring a consumer and feasibility of the strategies implemented by the organization. When the lifetime revenue generated from a consumers is higher than the life time cost of acquiring the consumer then the strategy is not feasible and the organization will have to make changes to their strategy.

 The personal strength and weakness analysis suggest that the photographer has the technical ability of taking the most amazing shots and capturing the most explicit emotions in a digital canvas. However, the major drawback for the photographer is the lack of knowledge of the financial aspects and marketing aspect of the business. Therefore, in order to mitigate the shortcoming TLC will hire finance manager, business analyst and business advisor, software engineers to manage the different aspects of the business. Therefore, this will provide sustainability and competitive advantage to the organization.

Therefore, as the business is in the commencement phase the primary work goals of the organization are developing an effective organizational structure and second is marketing strategies for acquiring target consumers from the market.  The work plan will be developed based on the above mentioned work goals.

Work activity	Description	Goals	KPI	Timeframe	Person responsible
			Duration	Start	Finish
1.0	Organizational Structure planning			12 days	Wed 16-05-18	Thu 31-05-18
1.1	Identify the suitable structure	Identification of the policies and the structural hierarchy of the organization	Communication measurement	3 days	Wed 16-05-18	Fri 18-05-18	Human Resource Manager, Operation Manager, Project Manager, Project Owner, Project Sponsor
1.2	Discuss the structure with the stakeholders	Discussion with the stakeholders will highlight their requirements and insights		4 days	Mon 21-05-18	Thu 24-05-18	Human Resource Manager, Operation Manager, Project Manager, Project Owner, Project Sponsor
1.3	Make changes if possible	Making changes according to the requirement		3 days	Fri 25-05-18	Tue 29-05-18	Human Resource Manager
1.4	Document plan	Effectively recording the plan of action		1 day	Wed 30-05-18	Wed 30-05-18	Operation Manager
1.5	Deploy changes	Sending the plan of action to all the departments		1 day	Thu 31-05-18	Thu 31-05-18	Operation Manager
1.6	Milestone 1: Structure planned			0 days	Thu 31-05-18	Thu 31-05-18
2.0	structural Implementation			9 days	Fri 01-06-18	Wed 13-06-18
2.1	Assign positions	Assigning the different position to the employees as per their role in the organization		2 days	Fri 01-06-18	Mon 04-06-18	Human Resource Manager, Operation Manager
2.2	Recruit employees at required positions	Filling positions of the employees based on the requirements		3 days	Tue 05-06-18	Thu 07-06-18	Human Resource Manager
2.3	Develop effective policies	Developing policies required for better management		2 days	Fri 08-06-18	Mon 11-06-18	Human Resource Manager, Project Manager, Project Owner
2.4	Implement the policies			2 days	Tue 12-06-18	Wed 13-06-18	Human Resource Manager, Operation Manager
2.5	Milestone 2: structure implemented			0 days	Wed 13-06-18	Wed 13-06-18
3.0	Monitoring and control			5 days	Thu 14-06-18	Wed 20-06-18
3.1	review the structure and policies		Employee performances	2 days	Thu 14-06-18	Fri 15-06-18	Project Manager
3.2	make changes		Information flow	3 days	Mon 18-06-18	Wed 20-06-18	Operation Manager
3.3	Milestones 3: Monitored and controlled			0 days	Wed 20-06-18	Wed 20-06-18

Work activity	Description	Goals	KPI	Timeframe	Person responsible
		Duration	Start	Finish
1.0	marketing strategy			11 days	Wed 16-05-18	Wed 30-05-18
1.1	Investigate the different marketing media	Identifying the different marketing media to be used by the organization	Reliability and need	2 days	Wed 16-05-18	Thu 17-05-18	Marketing Manager, Project Manager, Project Owner ,Project Sponsor
1.2	Discuss budget and marketing tools to be used	Discussing the goals of the organization and the ways it can be achieved using the marketing tool		5 days	Fri 18-05-18	Thu 24-05-18	Marketing Manager, Project Manager, Project Owner, Project Sponsor
1.3	Make necessary changes			3 days	Fri 25-05-18	Tue 29-05-18	Marketing Manager
1.4	Documenting the plan			0.5 days	Wed 30-05-18	Wed 30-05-18	Marketing Manager, Project Manager
1.5	Deploy the final document			0.5 days	Wed 30-05-18	Wed 30-05-18	Project Manager
1.6	Milestone 1: marketing plan developed			0 days	Wed 30-05-18	Wed 30-05-18
2.0	Implementation of marketing plan			101 days	Wed 16-05-18	Wed 03-10-18
2.1	promote on Social media websites	Promoting the photography on the websites like Facebook, YouTube, Twitter and  other sites	Traffic on web pages	30 days	Thu 31-05-18	Wed 11-07-18	Marketing Manager
2.2	Email marketing	Sending personal emails to the consumers	Response from the consumers	15 days	Thu 12-07-18	Wed 01-08-18	Marketing Manager
2.3	Search engine optimization	Developing relevant content on the website so that customers will find the company website on their search for wedding photography	Online traffic on the company websites	30 days	Thu 02-08-18	Wed 12-09-18	Software engineer, Project Owner
2.4	Search Engine Marketing	To promote the company website by making payments to Google	Online traffic on the company websites	15 days	Thu 13-09-18	Wed 03-10-18	Software engineer
2.5	Website development	Developing an attractive and effective website for increasing the conversion rate	Traffic	7 days	Wed 16-05-18	Thu 24-05-18	Software engineer, Web Developer
2.6	Milestone 2: Marketing plan implemented			0 days	Wed 03-10-18	Wed 03-10-18
3.0	Monitoring and control			7 days	Thu 04-10-18	Fri 12-10-18
3.1	evaluate the consumer traffic and conversion rate		Conversion rate and consumer frequency	5 days	Thu 04-10-18	Wed 10-10-18	Project Manager
3.2	make changes			2 days	Thu 11-10-18	Fri 12-10-18	Marketing Manager, Project Manager
3.3	3.2 Milestones 3: Monitored and controlled			0 days	Fri 12-10-18	Fri 12-10-18

In order to ensure the positive role model, I will try to accurately plan the different activities in such a manner that this will help me in becoming confident and show respect and concern for the others who are working with me as a team. I need to assist the different individuals in the organization along with the customers with respect and humility and this will provide willingness to admit the mistakes as well. I have to gain confidence in myself as this will guide me in handling the different tasks and show concern for the others in the team as well management.

Five Goals (inclusive of team and personal goals)

For instance- Bill Gates is one of the best leaders who communicates properly with the different employees in such a manner that the employees feel motivated and they perform the tasks in an effectual manner.

I will be maintaining work life balance, managing stress and maintain health in a positive manner. I have to be a great leader in the organization and communication is necessary to understand the grievances of the employees and customers. I need to analyse the stress that is affecting the morale of the individuals and solve the different issues appropriately. As a leader, I have to understand the wants of individuals as they are the assets of the company and the requirements of the customers has to be handled in a positive manner. The workplace health and wellbeing of the employees are essential as this will increase the morale of employees and this will increase the productivity of the organization as well.

There are different learning styles that include the following:

Networking is the first learning style as this will help me in maintaining network with different clients as this will help me in growing my business to a large extent (Li 2017)

Secondly, workshops are essential and this is the learning style as the different workshops will help me in gaining knowledge on various other aspects of wedding photography (Behrend 2017)

Lastly, one to one mentoring is the other essential learning style as this will provide the coaching that can help in gaining more knowledge on different practical aspects of wedding photography

There are different working methods that includes planning, procedural, insecurity, problem solving and reactionary work methods. The planning work helps in analysing the effectiveness of the work and solve the issues with proper planning.

Secondly, the procedural method can assist in measuring the steps that are required to be taken while performing the tasks and this will help in completing the tasks appropriately with implementation of different kind of strategies. This will provide rise to the different kind of personal development.

Lastly, the problem-solving work method can assist in personal development by completing the different tasks in an appropriate manner and this will include the measurement techniques in maintaining the personal performance effectively.

References

Behrend, H., 2017. ” Glittering Women”: Light, Aura, and the Aesthetics of Withdrawal in Wedding Photography along the East African Coast. Magic, Ritual, and Witchcraft, 12(2), pp.210-224.

Li, Z., 2015. Pre-Wedding Photography Productization Case: The Benson Group (China) Limited.